Hands-on Amazon strategy for leading CPG brands selling through Amazon Seller Central. We focus on innovators in healthy alternatives and functional nutrition, from sports performance to better‑for‑you food and beverage. We learn your brand's story and how your systems run, then build a custom plan around both.
Potential profit kept each year, based on our target for brands your size.
An estimate. Your free Savings Snapshot shows your brand's actual number.
Free Savings Snapshot.
$0 up front.
No savings, no fee.
We're paid from the savings we deliver.
Your team knows your customers, your products and your story better than anyone. Grandview brings 10+ years of hands-on experience building strategy and implementation for more than 30 brands on Amazon, plus the systems and perspective earned along the way. Our mission is to empower the people who know your brand best, your team, to make faster, better, data-driven decisions and grow your Amazon channel with confidence.
We get to know your brand: your story, your vision, how your team operates today and the systems you run on.
Share some high-level Seller Central data, and our team can give you a pretty darn good estimate of what we can save your brand. Typical turnaround is 7–10 business days.
If the numbers make sense, we sign an agreement we're both excited about. No payment until we deliver the savings.
We work side by side with your team, hands-on, to build a custom path forward around your current operation and your long-term vision. You pay only after the savings hit your Seller Central account, so the extra cash flow comes first.
Start with a short call. If there's a fit, we'll confirm what we can save you with a free Savings Snapshot. If there are no savings, there's no fee.
Grandview partners with a select group of leading CPG brands that sell direct to consumers through Amazon Seller Central. We focus on innovators in healthy alternatives and functional nutrition, from sports performance to better‑for‑you food and beverage, and we also work with select personal care, pet and baby brands. We give their teams the tools and expertise to win on Amazon.
Established, fast-growing brands with Amazon as a core channel.
You sell direct to customers as a 3P seller. We don't work with Vendor Central (1P).
Innovative brands helping people live and eat better.
We keep our roster small so every partner gets our full attention.
Request an invitationThe best possible product detail page experience, kept fresh to win more customers.
Most brands hire an agency, launch their product detail pages, then move on. Shopper search keeps changing, Amazon keeps launching new features, and a page that never changes goes stale. Always Fresh is built on first principles: shoppers buy what they can find, and they buy when the page matches what they searched for. We use your search term data to re-index around the keywords that convert, refresh imagery to match, and carry one consistent message across your email, social and brand website.
As Amazon rolls out new initiatives, we put them to work for your brand. And when you launch a new product, we make sure it starts with maximum visibility.
Keywords picked at launch. Images never revisited. Email and social each say something different.
How most brands still do it, and it leaves sales on the table.Built to give shoppers the best possible product detail page experience, so more of them find you, trust you and buy. Kept current with real search data and new Amazon features, and every change is measured.
Brand Analytics Search Query Performance, top search terms and ad search term reports show what shoppers type and what they buy.
Titles, bullets and backend terms are rebuilt around your top-converting keywords, and images and A+ are refreshed so the page answers what the shopper searched for.
Your email, social and brand website use the same keywords, claims and visuals, so shoppers meet one cohesive brand everywhere.
Sessions, conversion, organic rank and sales are tracked on every change. We keep what works and start the next cycle.
Want to see which searches your products are missing?
Book an Always Fresh reviewUnderstand competition at a level you've never seen before.
Who's gaining market share in real time, and why. The Matrix tracks your category on Amazon and beyond, identifies fast-rising ASINs early, and gives your team actionable data you can trust.
Limited seats per category. We cap how many brands we partner with in each category and niche. Current wait time for a build is 4–5 months. Your data and your plan stay private, always.
See your category first. After your discovery call, we'll build a free sample Matrix of your category while seats are open.
Grandview was founded by an Amazon channel expert with over 10 years of hands-on experience selling DTC on Amazon.
We love getting in the weeds. We get scrappy, sweat the details and do whatever it takes to deliver real results for every partner.
Not every brand qualifies, but for the ones that do, lower Amazon costs go straight to margin. Our savings sit on a different line than your work, so we add to what you already deliver.
Every path takes four steps:
Contact info, then one-click answers.
Pick an open slot on our live calendar. Your invite arrives right away.
We review your answers before the call.
Your brand's numbers, not a generic pitch.
Copy it and email it to . We'll reply with simple steps to download your Transaction View report from Seller Central.
Free calculators, a plain-English fee guide, troubleshooting steps and checklists for DTC brands that sell directly to customers through Seller Central. Built from current Amazon US fee rules.
US marketplace, standard (non-apparel, non-hazmat) products. Results are estimates; confirm in Amazon's Revenue Calculator and Fee Preview report.
Enter the packaged product as it ships to Amazon.
See what a redesigned box would save. Leave blank to skip.
The utilization surcharge applies to Professional sellers above 22 weeks of storage relative to shipped volume, after their first 365 days and above 25 cubic feet of daily volume. Inventory aged 0–30 days is excluded.
Find both numbers in FBA Inventory, in the low-inventory-level fee column.
Charged only when both 30-day and 90-day days of supply are under 28. Exempt: Grocery, new Professional sellers (first 365 days), products selling fewer than 20 units in 7 days, and SKUs 70%+ auto-replenished from AWD.
ACoS = ad spend ÷ ad sales. TACoS = ad spend ÷ total sales. Break-even ACoS equals your profit before ads as a share of price.
What triggers each fee, where to see it, and the first things to try.
Triggered by: every unit Amazon ships. Set by size tier, shipping weight and price band (under $10, $10–$50, over $50).
Where to see it: Fee Preview report (Reports › Fulfillment), Revenue Calculator, Profit Analytics.
First fixes: check Amazon's measurements against your spec, watch the $10 and $50 price lines, and design packaging to stay under tier limits.
Triggered by: every sale, as a percent of the total price (item, shipping and gift wrap), with a $0.30 minimum in most categories.
Where to see it: Transaction View and Fee Preview.
First fixes: confirm each product sits in the right fee category. Beauty, Health and Grocery drop to 8% at lower price points.
Triggered by: the cubic feet your inventory occupies. Standard-size is $0.78/cu ft Jan–Sep and $2.40 Oct–Dec. A surcharge applies above 22 weeks of storage utilization.
Where to see it: Monthly Inventory Storage Fee report.
First fixes: ship in smaller, more frequent replenishments and clear slow movers before October.
Triggered by: units stored more than 181 days. At 12–15 months it's the greater of $0.30/unit or $6.90/cu ft per month; over 15 months, $0.35/unit or $7.90/cu ft.
Where to see it: FBA Inventory age views and Inventory Health.
First fixes: run promotions, liquidate or remove before units cross each age line.
Triggered by: both 30-day and 90-day historical days of supply falling under 28, now measured per FNSKU. $0.32 to $2.09 per unit.
Where to see it: FBA Inventory, SKU Economics report.
First fixes: raise reorder points on fast movers, or use AWD auto-replenishment.
Triggered by: your shipment split choice. Amazon-optimized splits carry no placement fee; minimal splits do. Shipments that don't arrive, arrive late or go to the wrong site pay an inbound defect fee averaging $0.60/unit.
First fixes: compare placement options per shipment, and book carriers and appointments on time.
Triggered by: returns where Amazon gives the customer free return shipping, in categories with high return rates.
Where to see it: Transaction View, FBA customer returns report.
First fixes: read return reasons and fix the listing, sizing info or packaging behind them.
Triggered by: packaging. Standard-size items certified Ships in Product Packaging get lower fulfillment fees. Bulky items that can't ship in their own box pay a packaging fee averaging $2.07/unit.
First fixes: review SIPP enrollment guidelines and test your packaging.
What it is: Amazon's bulk storage. $0.48/cu ft per month in East and South regions, $0.57 in West, plus $1.40/cu ft transportation to FBA.
Why it matters: no peak storage surcharge, and SKUs 70%+ auto-replenished from AWD are exempt from the low-inventory fee.
The usual causes and the first steps to take in Seller Central.
Usual causes:
What to do: pull the Fee Preview report and compare Amazon's dimensions to your spec sheet. If Amazon's numbers are wrong, use the FBA Remeasurement and Reimbursement tool.
The fee hits when both 30-day and 90-day days of supply are under 28. Check the column in FBA Inventory, then raise reorder points on the affected FNSKUs. Products auto-replenished 70%+ from AWD are exempt, so AWD can be cheaper than the fee on fast movers.
Standard-size storage roughly triples from $0.78 to $2.40 per cubic foot in October through December. A utilization surcharge also applies above 22 weeks of storage. Open the Monthly Inventory Storage Fee report, sort by cost, and move or clear the top slow movers. Keep fast movers above 28 days of supply so you don't trade storage savings for low-inventory fees.
Check the shipment's reconciliation in the Send to Amazon workflow and keep your carrier proof of delivery and packing lists. For units lost or damaged in Amazon's network, review your reimbursements in Seller Central and open a case for anything missing. Amazon sets time limits on claims, so check monthly instead of once a year.
Go to Inventory › Manage All Inventory and filter for listings that need fixes. Common causes are a main image without a pure white background, a title that breaks Amazon's title rules, missing required attributes, or a price Amazon flags as an error. Fix the flagged field and the listing usually returns once it re-processes.
Check whether another seller is on the listing, whether your price is competitive including prices off Amazon, whether you're in stock, and your account health. For unauthorized sellers, use Brand Registry and Report a Violation.
Work through this order: stock and inbound status, Featured Offer percentage, suppressed listings, ad campaigns out of budget, recent price changes, rating or review changes, and new competitors on your top keywords. Business Reports by ASIN usually points to the cause within minutes.
Open the Account Health dashboard, read the exact policy cited, and respond with a specific plan: root cause, what you fixed, and how you'll prevent it. Don't ignore it; warnings can escalate to listing removal.
Download the FBA customer returns report and group by reason. "Not as described" points to the listing; "defective" points to the product or packaging; size reasons point to missing size guidance. Returns can also add processing fees, so fixing them protects margin twice.
Your detail page does the selling. Here's how each content type works and where to focus first.
Up to 8% sales lift, per Amazon
Up to 20% sales lift, per Amazon
Eligibility rules apply. Check A+ Content Manager to see whether Premium modules are unlocked for your brand.
Every listing, one story
Every detail page is a chance to show the next product a customer needs. Use A+ modules and comparison charts to connect your catalog at each step, so one order becomes a basket and a basket becomes a routine.
Carousel tiles that link to your best sellers and Brand Store. Shoppers see the whole line before they choose.
Show sizes, flavors or versions side by side so shoppers trade up instead of leaving to compare.
Image and text modules that pair the product with its accessories, refills or companions, each linked to its ASIN.
Step-by-step images or video that use two or three of your products together, so the add-ons feel essential.
Virtual bundles and multipacks for the full routine, plus Subscribe & Save on consumables.
Main image on pure white, product filling most of the frame, 1,000 px or larger for zoom. Use the rest of the stack to answer questions: what's inside, how to use it, size in hand, ingredients or specs, and a lifestyle shot.
Short and silent-friendly: show the product working in the first few seconds and add captions. Use video in the image stack and in Premium A+ where it's available.
Lead with brand and product type, then the details shoppers filter on: size, count, flavor, scent. Stay within your category's character limit and skip promotional words, which can get a listing suppressed.
Put the top benefit first in each bullet. Mine your reviews and returns for the questions and objections shoppers have, and answer them directly.
A free multi-page storefront for Brand Registry brands. Send ad and off-Amazon traffic here instead of a single listing, and organize it the way customers shop: by need, routine or bundle.
Go to Advertising › A+ Content Manager, choose a content type and add modules. "AI Ready" modules can draft copy from your ASIN data. Apply it to brand-owned ASINs, then submit for review. Requires a Professional plan and Brand Registry.
Ticks are saved in this browser so you can come back to them.
Stuck listing, a fee you can't explain, a sales dip or a bigger plan: pick what you want to cover and we'll come prepared. Free, no strings attached.
For DTC brands selling through Seller Central.
Sources. Fee figures come from Amazon's public US help pages, checked October 2026: 2026 FBA fulfillment fee changes, product size tiers, 2026 referral and FBA fee summary, low-inventory-level fee, storage fees and referral fees. A+ Content details and sales-lift figures are from Amazon's A+ Content page. Amazon changes fees; always confirm in Seller Central. These tools are estimates, not financial advice.
